Orc
03-08-2007, 11:10 AM
http://pc.ign.com/articles/771/771403p1.html
Korean and Asian markets, according to Dr. Wi, are more focused on end results, or item acquisition. In contrast, gamers in the United States are more interested in the process of obtaining those items.
Ideas about the functions of online communities differ as well. 71.13 percent of Chinese gamers polled reported they joined in-game guilds for a play advantage, while only 20.69 percent of Americans chose the same answer. When asked if they joined guilds to make friends, only 14.81 percent of Chinese gamers reported in the positive, compared to 48.68 percent of Americans. Dr. Wi drew the conclusion that American gamers are looking to foster a community and communicate with friends, whereas Chinese gamers are more focused on achieving end goals.
Korean and Asian markets, according to Dr. Wi, are more focused on end results, or item acquisition. In contrast, gamers in the United States are more interested in the process of obtaining those items.
Ideas about the functions of online communities differ as well. 71.13 percent of Chinese gamers polled reported they joined in-game guilds for a play advantage, while only 20.69 percent of Americans chose the same answer. When asked if they joined guilds to make friends, only 14.81 percent of Chinese gamers reported in the positive, compared to 48.68 percent of Americans. Dr. Wi drew the conclusion that American gamers are looking to foster a community and communicate with friends, whereas Chinese gamers are more focused on achieving end goals.