Brad: In-game advertising?

Spritzen · 04-04-2007, 10:05 AM

It's come to my attention that Sony have sent a trade press release that they will be using in-game advertising in all of it's products in the future. Does this include VG? and if so what will it entail?

If this is true for Vanguard I will be surprised and horrified! It certainly wouldn't fit with the role playing aspects of the genre.

pimpstick · 04-04-2007, 10:08 AM

LOL i can see it now mounts with SONY logos down there side

Dalon · 04-04-2007, 10:09 AM

Quote:

Originally Posted by Spritzen

It's come to my attention that Sony have sent a trade press release that they will be using in-game advertising in all of it's products in the future. Does this include VG? and if so what will it entail?

If this is true for Vanguard I will be surprised and horrified! It certainly wouldn't fit with the role playing aspects of the genre.

going on Sony's "if it makes money, shaft the players" approach, I wouldn't be that surprised to see the RMT folks as the first customers for Sony's "official" in-game advertising.

Thank goodness Sigil own vanguard not Sony.

Dazzler Desiderare · 04-04-2007, 10:10 AM

Quote:

Originally Posted by Dalon

Thank goodness Sigil own vanguard not Sony.

Give it time. Soon it will be inevitable.

Spritzen · 04-04-2007, 10:10 AM

Quote:

Originally Posted by pimpstick

LOL i can see it now mounts with SONY logos down there side

Or an NPC from comets selling sofa's for your house and btw you can get these on earth too!! Doesn't really work does it!

Honor Woods · 04-04-2007, 10:11 AM

Quote:

Originally Posted by Spritzen

It's come to my attention that Sony have sent a trade press release that they will be using in-game advertising in all of it's products in the future. Does this include VG? and if so what will it entail?

If this is true for Vanguard I will be surprised and horrified! It certainly wouldn't fit with the role playing aspects of the genre.

Quote:

Originally Posted by Dalon

going on Sony's "if it makes money, shaft the players" approach, I wouldn't be that surprised to see the RMT folks as the first customers for Sony's "official" in-game advertising.

Thank goodness Sigil own vanguard not Sony.

People in power take note. If in game advertising happens in VG. I close my account and find a new game. And never buy a Sigil or SOE product again. Ever.

I'm probably not alone in this. But I will refrain from saying it will kill the games. But, just remember SWG and the NGE; and how well SOE people calculated player reaction there...

miir · 04-04-2007, 10:17 AM

Quote:

Originally Posted by Spritzen

It's come to my attention that Sony have sent a trade press release that they will be using in-game advertising in all of it's products in the future. Does this include VG? and if so what will it entail?

If this is true for Vanguard I will be surprised and horrified! It certainly wouldn't fit with the role playing aspects of the genre.

This is nothing new.
The standard SOE EULA for their online games contains a section regarding ingame advertising. SOE has games (MxO and Planetside) that have actively used ingame advertising for many years. The EULAs for MxO and Planetside are virtually word-for-word identical as the EULAs for EQ, EQ2, Vanguard, SWG. Do any of those games have ingame advertising?

Could you please link this 'press release' they issued regarding this topic?
Or are you just trying to to stir up shit by pointing out something that has been in the SOE online game EULA for a long time... hoping that other people are as ignorant as you and not bothered to actually read the EULA.

J Hoyt · 04-04-2007, 10:19 AM

Anyone have experience with in-game advertising? It wouldn't fit at all in Vanguard but EA did it with Battlefield 2142. Everyone was outraged at first of course but then when the ads showed up people started making threads "Check this out! I saw my first ad today! Screenshots." I dont recall anyone having problems with them after they saw them.

orneryman · 04-04-2007, 10:19 AM

Product placement is the only way to go. I hope we get replica PS3s in game or something.

Spritzen · 04-04-2007, 10:20 AM

Quote:

Originally Posted by miir

Could you please link this 'press release' they issued regarding this topic?

I'm hardly being over dramatic by asking a question, however this was a paper press release to one of my relatives company. I have asked if they could scan it and send it to me, so I will post it up here if I can.

Vryce · 04-04-2007, 10:25 AM

Most likely, in games that aren't set in contemporary or future settings, advertisements will be done using a UI window. In games like Planetside, Matrix online, Battlefield 2142, etc. in-game advertising wouldn't be a problem at all. EA Sports games should have dynamic in-game ads.

In fantasy games, especially those with monthly fees, having in-game ads will only serve to lose subscriptions, lowering the value of such ad space, losing revenue in the long term...mostly likely even instantly.

miir · 04-04-2007, 10:29 AM

Quote:

Originally Posted by Spritzen

I'm hardly being over dramatic by asking a question, however this was a paper press release to one of my relatives company. I have asked if they could scan it and send it to me, so I will post it up here if I can.

Don't bother.
It's old news.

Ingame advertising has been in anarchy Online and Matrix Online for quite a while now. SOE is not stupid. They aren't going to put invasive advertising in a fantasy based MMOG.

Warsongs · 04-04-2007, 10:36 AM

So when does the first Pizza Hut open in Khal?

Will we have a Taco Hell(Bell) on every conner?

I remember when SOE put in the /pizza in eq1 too funny

Fuz · 04-04-2007, 10:37 AM

Quote:

Originally Posted by miir

Don't bother.
It's old news.

Ingame advertising has been in anarchy Online and Matrix Online for quite a while now. SOE is not stupid. They aren't going to put invasive advertising in a fantasy based MMOG.

- Your bank NPC will politely ask you if you need refinancing your mortgage.
- Your general goods NPC will suggest enjoying a certain brand of cola.
- Your quest NPC will suggest a new brand of sanitary products.
- Your hairy mobs will spam messages about using a specific shampoo.
- Your female mobs will swear to cosmetic products from only the leading brands.
- Your crafting instructor will suggest offers from misc DIY companies.
- Your trainer now also offer a pilates program.
- Your mount vendor will envision a future with motorized vehicles.

(Naturally, I invented all this

)

Magic_Mirror · 04-04-2007, 10:38 AM

This is old news and nothing to even care about. I'm surprised anyone bothered to post on it.

Spritzen · 04-04-2007, 10:42 AM

Quote:

Originally Posted by Magic_Mirror

This is old news and nothing to even care about. I'm surprised anyone bothered to post on it.

Perhaps, but I haven't seen anything from Sigil regarding this, and I'm curious if they will be pressured into doing it.

/pizza
/curry
/booze

Willowynn · 04-04-2007, 10:43 AM

Quote:

Originally Posted by miir

Don't bother.
It's old news.

Ingame advertising has been in anarchy Online and Matrix Online for quite a while now. SOE is not stupid. They aren't going to put invasive advertising in a fantasy based MMOG.

It would be more understandable to have advertising in a present-day or future setting RPG... where advertising would just all be part of the scenery and could easily be integrated into the world. But I don't see how it could be possible in a fantasy setting without ruining the immersion.

Alot of us play fantasy RPGs to ESCAPE the present.

I guess it all depends on how they implement it.... if its something like the /pizza command in EQ2, it wouldnt bother me... thats voluntary.... but if I am getting pop-up ads in the middle of my game, or have some banner across the bottom... it begs to question why are we paying for a game that is making money off of advertising? In that case it should be free.

miir · 04-04-2007, 10:46 AM

Quote:

Originally Posted by Spritzen

Perhaps, but I haven't seen anything from Sigil regarding this, and I'm curious if they will be pressured into doing it.

/pizza
/curry
/booze

The ourtage over /pizza in EQ2 was pretty funny actually.
All it did was open up a web browser to the Pizza Hut site. There was nothing ingame to even advertise that the command existed. Unless you read the blurb on the EQ2 launcher, you wouldn't have ever known that it existed.

Aradune Mithara · 04-04-2007, 11:06 AM

Quote:

Originally Posted by Spritzen

It's come to my attention that Sony have sent a trade press release that they will be using in-game advertising in all of it's products in the future. Does this include VG? and if so what will it entail?

If this is true for Vanguard I will be surprised and horrified! It certainly wouldn't fit with the role playing aspects of the genre.

I'm not aware of any such plan.

Willowynn · 04-04-2007, 11:44 AM

Quote:

Originally Posted by Aradune Mithara

I'm not aware of any such plan.

Thank goodness we have that cleared up