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Old 06-05-2005, 06:34 PM   #1
Raya
 
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Default Email Customer Service Scores Low in the Industry

We have it good with the Community Management department of Sigil, with Cindy Bowens, Nick Parkinson, Zack Karlsson and the others, all the way up to Brad McQuaid and Jeff Butler. And now there is the introduction to the GM program in Sigil, headed up by Michelle Butler. These people all have real concern for the community members--newcomers and oldtimers alike--as they try to address as quickly as possible the concerns, requests and suggestions of the clamorous multitude of the Vanguard fans. This is especially significant in the face of the poor showing of the high-tech industry in general in its response to emails from online customers.

A quarterly report from The Customer Respect Group states that 27% of emails sent to 37 high-tech businesses were ignored, and of the 73% that were answered, a full 40% were considered "less than very helpful."

On the bright side of this report, the high-tech industry has improved in its overall score for customer respect. And Vanguard producer MicroSoft scored third highest in this survey, behind Hewlett-Packard in first spot and Xerox Corp. in second. Way to go, MicroSoft! Now if we could just get all the emails answered...

For the full article, HIGH-TECH INDUSTRY IS UNRESPONSIVE TO ONLINE CUSTOMERS by Antone Gonsalves, go here.

Last edited by Raya : 06-05-2005 at 08:40 PM.
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