Picking up the pre-order box at the store will get you all the goodies inside. Whether or not they e-mail online orders all that stuff is up to the retailer. We just called the local Gamestop and they said they would, but the guy on the phone didn't sound too sure of himself. :P
We've got a call in with their main office but the guy we need to talk to won't be in until a little later today. Will let you know what we hear.
Pre-order customers need to physically walk away with the pre-order box in hand in order to ensure they get one.
When they pre-order the game the box should be handed to them. If there are no boxes left at that particular store they should NOT pre-order there. Drive to the next store that does have boxes.
Now ebgames/gamestop may be saying that they’ll send out the pre-order box to a customer that pre-orders online but it’s while supplies last so they should be cautious about this.